Crisis communications is difficult all the time, but especially during a pandemic. communications departments need to be at the top of their game & seek help from the right places.
Managing crisis communications is arguably the most challenging mandate for a communications department. They are tasked with coordinating internal and external stakeholders’ responses, as well as planning the crisis communications strategy and effectively tracking organisational reputation.
To chalk out a smart Crisis Communication strategy join the Webinar on “What Not to Communicate During Crisis “ on17th April at 3 pm .
Chief, Head, VP and Director of:
Corporate Director - Communications & Public Relations
The Park Hotels
An INSEAD alumnus, Ruchika Mehta is an award-winning global marketing and communications specialist, recognized for building India's most influential home-grown brand, THE Park Hotels. During her career, she has launched the Asian hospitality giant Shangri- La Hotels into India and has worked with Hyatt and ITC hotels. In her current role, Ruchika spearheads Communications – Corporate, Brand and Marketing for the Apeejay Surrendra Park Hotels, a 50-year old Indian Luxury Hospitality brand.
With experience in brand stewardship and management, experience and product development, integrated marketing and innovations, her assignments have seen her walk through the thin grey line between strategy and creativity, industry and imagination.
Celebrated as young-age leader to watch out for at various 40 under 40 forums, and awarded multiple times for her contribution in the field of communications, she is passionate about the business side of public relations, and its role in changing narratives of industries and the world.
She is strong advocate in giving back to the industry and is a guest lecturer at many colleges like IIT Delhi, IIM Kozikode and others. She is currently co-authoring book on communications, content and PR.
Ruchika was recently listed in 40 Under 40 corporate Communications professional by Exchange 4 media as well by Agency Reporter as India’s best disruptive minds. She was also awarded as the ‘Best in Public Relations’ by the Times Travel Awards 2019 and was inducted as 40 under 40 Corporate Communications professionals in India by Reputation Management for class of 2018. She was also awarded ‘Women Super Achiever in Marketing and Communications’ at the prestigious Femina’s World Women Leadership Awards 2017, ‘Most Admired PR professional’ of the year by the prestigious Lonely Planet Travel & Lifestyle Leadership Awards 2017`. She was also awarded as ‘Corporate Communication Professional of the Year’ by World Brand Organization at its Global Excellence in Branding and Marketing Award 2013 as well as ‘Corporate Communications Professional of the year in Asia’ awarded at 4th CMO Asia Awards 2013 for Branding and Excellence. Also was conferred ‘Star Youth Achiever Award 2011- 12’ by Star News and Global Youth Marketing Forum.
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